How it works
Describe action
Present your planned marketing action
QM Analysis
Diagnosta identifies relevant quantum mechanisms
Report
You receive a report: opportunities, threats, recommendations
Export
Download the report as PDF or continue the conversation
Marketing The Quantum Way
...or how to design success
JMRostocki
The first book that describes marketing through the language of quantum physics. 19 chapters, 15 case studies, a new way of thinking about the market.
Sample QM Mechanisms
The system uses 41 mechanisms to analyze marketing actions
Observer Effect
Simply observing consumer behavior changes that behavior
Brand Superposition
A brand exists in multiple states simultaneously until the moment of interaction
Marketing Entanglement
Connected campaign elements influence each other instantaneously
Conversion Tunnel
Customers "tunnel" through barriers that would classically stop them
Uncertainty Principle
You cannot simultaneously measure reach and depth of impact
Message Decoherence
Loss of message coherence in contact with the market environment